Gaming IndustryGame Development6 months after revealing plans to become ‘aggressive in applying AI’, Square Enix’s president announces he’s being careful in applying AIWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Gaming IndustryGame Development6 months after revealing plans to become ‘aggressive in applying AI’, Square Enix’s president announces he’s being careful in applying AIWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Square Enix)

Square Enix appears to have learnt its lesson when it comes to sparkly new technology—just with a considerable input delay. Earlier this year, Square Enix’s president Takashi Kiryu spokeglowingly of generative AI, which carried strong echoes of the company’s equally ill-timedlove affair with NFTs.
Kiryu seems to have actually digested these criticisms properly, though, stating that the company would only be applying generative AI to “areas unrelated to creativity”—better late than never, as they say. He notes that, in particular, using generative AI in creative fields is “extremely delicate”, and that he’d be keeping an ear to the ground.
Overall, a refreshingly even-keel answer from Kiryu—personally, I’d prefer to have avoided Square Enix’s confusing PR blunder withFoamstars(andwhatever the hell Symbiogenesis is), but it’s nice to see the president of a giant like Square Enix step outside of the deep learning hype sphere, even if it’s just for a second.
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