A company called Sweet Baby Inc. has become the target of 'anti-woke' gamers because it offers consultancy work, an industry-standard service that's been normal for years

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(Image credit: Remedy Entertainment)

Alan Wake, a writer in a snazzy black suit, gives his all during The Herald of Darkness music video from Alan Wake 2.

In other words, the kind of stuff that caused an entire fleet of gamers to construct their ownanti-woke Sci-Fi convention, rally against power-saving console features as if they were a big statementon climate change, or start lengthy Twitter threads about how they accurately-rendered Aloy with theusual amount of hair a woman has on her face.

(Image credit: Raw Fury)

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Consultation work is a complete non-event

(Image credit: Remedy Entertainment)

Saga Anderson bathed in red light in Alan Wake 2.

“It starts with: [a] dev team has an idea. Maybe they already have an outline of their story and a core gameplay loop. Maybe they’ve got a whole script and a playable build. Either way, something is missing,“Mary Kenney writes. These problems could involve poor worldbuilding, an “underbaked character”, and so on. “the team knows something is wrong but not how to identify or fix it.”

Bafflingly, this isn’t the first time in recent days that game developers have had to dispel such rumours. Here’s Kyle Rowley, director of Alan Wake 2, having to set the record straight about Saga Anderson’s ethnicity.

(Image credit: @TimePirateNinja on Twitter/X.)

A quote tweet that reads: “It’s absolutely not true."

(Image credit: Santa Monica Studio)

An image of Kratos from God of War Ragnarok sat in a frigid cave, while his son enters stage left with a deer.

Picking a fight, doesn’t matter who

(Image credit: Rocksteady Games)

An image of the new Joker from Suicide Squad: Kill the Justice League, a younger, camper take on the classic character.

Because it’s there. That might be the whole thing, folks.

If you’re against games with inclusive casts or what-have-you, it’s growing harder to tow that particular line. Such games have proven (not that they needed to) that they can be both good and bad, in the ways thatany gamecan be.

It’s hard to say, for example, that non-heterosexual folks like myself are ‘ruining video games’ when Baldur’s Gate 3 is inherently supportive of queer players, and just so happens to be one of the best RPGs of the decade. Again, not that any of this needs disproving—but if you’ve got a culture war to wage, you need to up recruitment somehow.

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The biggest gaming news, reviews and hardware deals#

Consultation work is a complete non-event#

Picking a fight, doesn’t matter who#

The biggest gaming news, reviews and hardware deals

Consultation work is a complete non-event

Picking a fight, doesn’t matter who