Gaming IndustryA dairy-sponsored women’s Fortnite tournament called ‘The Milk Cup’ is awarding ‘the largest women’s esports prize pool in North America’ this yearWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Gaming IndustryA dairy-sponsored women’s Fortnite tournament called ‘The Milk Cup’ is awarding ‘the largest women’s esports prize pool in North America’ this yearWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Gonna Need Milk)
Someone once told me I was weird for consuming as much milk as I do. I countered that I just like things that go wellwithmilk: cereal, coffee, protein powder. It’s not like I sit down at my desk to play XDefiant with a big frothy glass of the white stuff.
I’ve never heard a gamer refer to milk as a “performance drink,” so I’m not sure the campaign has been effective just yet, but something quite nice has come out of it: America’s milk producers are funding a women’s Fortnite tournament called “The Milk Cup” with a $250,000 total prize pool. The final of three qualifying rounds was completed this week, and 33 total teams are now set to compete in a LAN championship event this fall.
“The Milk Cup was specifically designed with the gaming community to address their needs,” says the Gonna Need Milk campaign, “and is helping to level the playing field in professional gaming (especially in pay disparity) while celebrating and empowering girls and women gamers.”
CONGRATS TO OUR TOP 14 TEAMS TODAY! 🙌Our LAN teams are set! All 33 teams have secured their ticket 🎟️ #TheMilkCupTeams grinded so hard for this opportunity! I CAN’T WAIT to hug you all! 🤗 This is already such a milestone in YOUR GAMING CAREER 💕 pic.twitter.com/idoxDUmVVnJuly 26, 2024
CONGRATS TO OUR TOP 14 TEAMS TODAY! 🙌Our LAN teams are set! All 33 teams have secured their ticket 🎟️ #TheMilkCupTeams grinded so hard for this opportunity! I CAN’T WAIT to hug you all! 🤗 This is already such a milestone in YOUR GAMING CAREER 💕 pic.twitter.com/idoxDUmVVnJuly 26, 2024
This actually isn’t the first time a sporting event has been called the “Milk Cup.” Two football (as in, soccer) competitions have taken the name, both due to dairy sponsorships—they’re now called theSuperCupNIand theEFL Cup. This Fortnite tournament is the only event presently continuing the “Milk Cup” tradition that I know of.
You can find more information on the tournament, as well as various claims about the performance boosting effects of milk, on theGonna Need Milk website.
The biggest gaming news, reviews and hardware deals
More about gaming industryPiranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itLatestThe Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcementsSee more latest►
More about gaming industryPiranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itLatestThe Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcementsSee more latest►
More about gaming industryPiranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ it
More about gaming industry
Piranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ it
Piranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’
Piranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’
TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ it
TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ it
LatestThe Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcementsSee more latest►
Latest
The Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcements
The Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcements
The Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcements
See more latest►
Most PopularIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 offAMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fabI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bayFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsTikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itMSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to affordThermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectorsAMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortageThis Jinx-inspired gaming PC is my favorite of CES 2025 and I’m head over heels for the hardwareHarrowing report alleges years of horrific abuse at Brandoville Studios, an Indonesian support studio that worked on Assassin’s Creed Shadows and The Last of Us RemakeTencent says it’s not a Chinese military company and is willing to sue the US Department of Defense if it isn’t removed from a blacklist
Most PopularIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 offAMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fabI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bayFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsTikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itMSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to affordThermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectorsAMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortageThis Jinx-inspired gaming PC is my favorite of CES 2025 and I’m head over heels for the hardwareHarrowing report alleges years of horrific abuse at Brandoville Studios, an Indonesian support studio that worked on Assassin’s Creed Shadows and The Last of Us RemakeTencent says it’s not a Chinese military company and is willing to sue the US Department of Defense if it isn’t removed from a blacklist
Most PopularIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 offAMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fabI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bayFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsTikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itMSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to affordThermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectorsAMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortageThis Jinx-inspired gaming PC is my favorite of CES 2025 and I’m head over heels for the hardwareHarrowing report alleges years of horrific abuse at Brandoville Studios, an Indonesian support studio that worked on Assassin’s Creed Shadows and The Last of Us RemakeTencent says it’s not a Chinese military company and is willing to sue the US Department of Defense if it isn’t removed from a blacklist
Most Popular
If you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 off
AMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fab
I tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bay
Final Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their alts
TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ it
MSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to afford
Thermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectors
AMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortage
This Jinx-inspired gaming PC is my favorite of CES 2025 and I’m head over heels for the hardware
Harrowing report alleges years of horrific abuse at Brandoville Studios, an Indonesian support studio that worked on Assassin’s Creed Shadows and The Last of Us Remake
Tencent says it’s not a Chinese military company and is willing to sue the US Department of Defense if it isn’t removed from a blacklist
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS
1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
1
Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop
2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop
2
Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop
3Best mini PCs in 2025: The compact computers I love the most
3Best mini PCs in 2025: The compact computers I love the most
3
Best mini PCs in 2025: The compact computers I love the most
4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands
4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands
4
Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands
5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested
5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested
5
Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested
1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits
1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits
1
Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits
2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback
2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback
2
Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback
3WD Black SN850X 8 TB NVMe SSD review
3WD Black SN850X 8 TB NVMe SSD review
3
WD Black SN850X 8 TB NVMe SSD review
4Ikea Utespelare desk review
4Ikea Utespelare desk review
4
Ikea Utespelare desk review
5Asus ROG Harpe Ace Mini wireless mouse review
5Asus ROG Harpe Ace Mini wireless mouse review
5
Asus ROG Harpe Ace Mini wireless mouse review
