Gaming IndustryA year and a half after its bitter breakup with NetEase, Blizzard has made a new deal to bring its games back to China—with NetEaseWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Gaming IndustryA year and a half after its bitter breakup with NetEase, Blizzard has made a new deal to bring its games back to China—with NetEaseWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
“We at Blizzard are thrilled to reestablish our partnership with NetEase and to work together, with deep appreciation for the collaboration between our teams, to deliver legendary gaming experiences to players in China,” Blizzard president Johanna Faries said in a statement. “We are immensely grateful for the passion the Chinese community has shown for Blizzard games throughout the years, and we are focused on bringing our universes back to players with excellence and dedication.”
A short time later, theSouth China Morning Postreported the same thing, citing “a person familiar with the matter” and “local media reports.” The SCMP report echoed CN Wire in saying that the new deal will be announced on April 10, but claimed that Blizzard’s games won’t actually return to China for at least another month.
“Blizzard and NetEase have done incredible work to renew our commitment to players—Blizzard’s universes have been part of players' lives in the region for many years,” Microsoft Gaming CEO Phil Spencer said. “Returning Blizzard’s legendary games to players in China while exploring ways to bring more new titles to Xbox demonstrates our commitment to bringing more games to more players around the world.”
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Microsoft has also struck a separate deal with NetEase “to explore bringing new NetEase titles to Xbox consoles and other platforms.”
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