GamesMMOWorld of WarcraftWorld of Warcraft: The War WithinAfter having to buff event rewards 4 times in a year, WoW director Ion Hazzikostas admits there’s ‘a pattern’ and that ‘we may tend to err on the conservative side’When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

GamesMMOWorld of WarcraftWorld of Warcraft: The War WithinAfter having to buff event rewards 4 times in a year, WoW director Ion Hazzikostas admits there’s ‘a pattern’ and that ‘we may tend to err on the conservative side’When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Blizzard)

A paladin, wearing a judgement set of armour, points at a statue of themselves in World of Warcraft: The War Within�s 20th anniversary event.

World of Warcraft: The War Within has been a blast to play, but it’s not been without its issues—Delve tuning has been wonky, and while most of the game’s events in recent memory have been a good time, it’s taken a minute for them to get there.

The same story has played outfour times in a single year: Plunderstorm, MoP Remix, the pre-patch eventandthe 20th anniversary celebration all saw their rewards buffed after release. In aninterview with GamesRadar, game director Ion Hazzikostas admits it might “seem like a pattern”.

As is always the case with these things, however, the difficulty comes with figuring out just how fast players are going to chew through any particular piece of content: “When we look at something like the 20th anniversary, there’s quite a lot to do there … we want to ensure people aren’t running out of reasons to do content that they would otherwise want to do too soon.”

MMOs hinge upon the Skinner box treatment of giving you little treats for pushing the button and getting a thing, except in this case, the “button” is the videogame. Essentially, if you give players all your event’s possible rewards too quickly, they’ll blow right on through it—and won’t come back to the thing your devs worked hard on once they’ve grabbed all their gubbins. Dish them out too slowly, though, and they’ll feel like a rat in a cage, get bored and frustrated, and stop playing for that reason instead.

I’m finding it hard to come down on WoW for struggling with this, because Final Fantasy 14—another MMO I also play—had the exactoppositeproblem during Endwalker. I called it a"self-imposed content drought"back then, when referring to that game’s Variant Dungeons. The rewards were neat, the dungeons were cool, but you never had any reason to come back to them and the whole thing was over a bit quickly. A little more grind would’ve gone a long way. There are other problems with their design, for sure, but at the core of it, quickly-earned rewards can go too far in the other direction.

Hazzikostas says there’s plenty for Blizzard to learn, though, in terms of getting the balance right: “Even if they really enjoyed the 20th-anniversary content, there was this sense [from the players] of ‘I already have been spending a bunch of time doing dungeons and delves and levelling these other alts. This feels like too much to ask on top of that.’ That’s the part we hadn’t grasped until we heard the feedback loud and clear when live.”

As for why there appears to be a pattern of starting off conservatively, and buffing later, Hazzikostas puts it simply: “We can always buff the rewards. We’re never going to nerf the rewards, really, right? If things go out too fast and generous, we’ll never pull that back. And so, while playing a bit of that guessing game of trying to pick the right values, we may tend to err on the conservative side.”

The biggest gaming news, reviews and hardware deals

Yeah, fair enough—it might be a cynical view on the WoW community, but it’s completely accurate that, while MMO players might grumble a bit if an event needs a patch job, nerfinga reward after the fact creates even more of a hubbub. As we saw with the wholeGulp Frog thing(though that was arguably an exploit) in Mists of Pandaria: Remix.

Mind, the WoW community is understandably not too pleased with events being released in an unfun state—no player wants to have to wait a week for a patch to be ‘fixed’. Hazzikostas notes that the team’s trying to do better, and respond quickly: “Hopefully, the players understand we’ll be fast and responsive if it feels like we’ve missed the mark.”

TOPICSBlizzard Entertainment

TOPICS

More about world of warcraftDragonflight got WoW back on its feet, now we get to see if Blizzard can make the Worldsoul Saga runWoW’s finally upgrading its dreaded swirlies so players can actually tell where it’s safe to standLatestEpic CEO Tim Sweeney says tech leaders are ‘pretending to be Republicans’ to gain favor with Trump, skirt antitrust laws, and ultimately ‘rip off consumers and crush competitors’See more latest►

More about world of warcraftDragonflight got WoW back on its feet, now we get to see if Blizzard can make the Worldsoul Saga runWoW’s finally upgrading its dreaded swirlies so players can actually tell where it’s safe to standLatestEpic CEO Tim Sweeney says tech leaders are ‘pretending to be Republicans’ to gain favor with Trump, skirt antitrust laws, and ultimately ‘rip off consumers and crush competitors’See more latest►

More about world of warcraftDragonflight got WoW back on its feet, now we get to see if Blizzard can make the Worldsoul Saga runWoW’s finally upgrading its dreaded swirlies so players can actually tell where it’s safe to stand

More about world of warcraft

Dragonflight got WoW back on its feet, now we get to see if Blizzard can make the Worldsoul Saga runWoW’s finally upgrading its dreaded swirlies so players can actually tell where it’s safe to stand

World of Warcraft The War Within screenshots

Dragonflight got WoW back on its feet, now we get to see if Blizzard can make the Worldsoul Saga run

Dragonflight got WoW back on its feet, now we get to see if Blizzard can make the Worldsoul Saga run

World of Warcraft

WoW’s finally upgrading its dreaded swirlies so players can actually tell where it’s safe to stand

WoW’s finally upgrading its dreaded swirlies so players can actually tell where it’s safe to stand

LatestEpic CEO Tim Sweeney says tech leaders are ‘pretending to be Republicans’ to gain favor with Trump, skirt antitrust laws, and ultimately ‘rip off consumers and crush competitors’See more latest►

Latest

Epic CEO Tim Sweeney says tech leaders are ‘pretending to be Republicans’ to gain favor with Trump, skirt antitrust laws, and ultimately ‘rip off consumers and crush competitors’

Tim Sweeney

Epic CEO Tim Sweeney says tech leaders are ‘pretending to be Republicans’ to gain favor with Trump, skirt antitrust laws, and ultimately ‘rip off consumers and crush competitors’

Epic CEO Tim Sweeney says tech leaders are ‘pretending to be Republicans’ to gain favor with Trump, skirt antitrust laws, and ultimately ‘rip off consumers and crush competitors’

See more latest►

Most PopularTeam Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40KIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anythingIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 offAMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fabI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bayFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsTikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itMSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to affordThermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectorsAMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortage

Most PopularTeam Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40KIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anythingIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 offAMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fabI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bayFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsTikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itMSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to affordThermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectorsAMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortage

Most PopularTeam Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40KIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anythingIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 offAMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fabI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bayFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsTikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ itMSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to affordThermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectorsAMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortage

Most Popular

Team Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40K

Is the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anything

If you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 off

AMD is now reportedly making all-American Ryzen 9000 CPU dies at TSMC’s Arizona fab

I tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bay

Final Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their alts

TikTok’s time in the US may be ticking to a close as it makes a last stand in the Supreme Court, though Trump now says he ‘opposes banning’ it

MSI intros cheaper ‘back connect’ Project Zero Intel motherboards for super-clean PC builds you might actually be able to afford

Thermaltake’s new 2000 W PSU is too powerful to be sold in the USA and comes with four PCIe 5.0 GPU power connectors

AMD accuses Intel’s Arrow Lake of being a ‘horrible’ product and implies a lack of options for consumers has caused the Ryzen 7 9800X3D shortage

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS

1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

A bunch of the best Steam Deck accessories on a blue background.

1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

1

Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

2

Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

3Best mini PCs in 2025: The compact computers I love the most

3Best mini PCs in 2025: The compact computers I love the most

3

Best mini PCs in 2025: The compact computers I love the most

4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

4

Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

5

Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

1Thank Goodness You’re Here! review

Thank Goodness You’re Here review

1Thank Goodness You’re Here! review

1

Thank Goodness You’re Here! review

2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review

2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review

2

Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review

3WD Black SN850X 8 TB NVMe SSD review

3WD Black SN850X 8 TB NVMe SSD review

3

WD Black SN850X 8 TB NVMe SSD review

4Ikea Utespelare desk review

4Ikea Utespelare desk review

4

Ikea Utespelare desk review

5Asus ROG Harpe Ace Mini wireless mouse review

5Asus ROG Harpe Ace Mini wireless mouse review

5

Asus ROG Harpe Ace Mini wireless mouse review