Amazon wants chips with everything, crafting its own AI-focused line of silicon in a bid to dethrone Nvidia

HardwareAmazon wants chips with everything, crafting its own AI-focused line of silicon in a bid to dethrone NvidiaWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

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Amazon logo is screened on a mobile phone for illustration photo. Krakow, Poland on October 17th, 2024.

Amazon has not been shy about its commitment to AI (and we’re not just talking about theirdeal-spitting robot Rufus). Besides investing in anuclear future to power their electric dreams, the company is also eyeing up the throne when it comes to AI chips (viaFinancial Times).

Amazon is also cooking upanother line of AI chips named ‘Inferentia,‘which the company claims is already proving to be 40% more cost-effective when it comes to generating AI responses. Meaning ‘inference’ in Latin, it’s definitely a better name than ‘Trainium’, but I do hope they don’t follow it up with chip lines called Suspiria, Tenebrae, or Lacrimosa (though an AI-themed return from horror director Dario Argento could be interesting).

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As I’ve already said, AI has been a huge money-maker for Nvidia so it’s no surprise lots of other companies want to muscle in on that market. These companies are likely hoping for continued growth in the sector, but perhaps that’s blue-sky thinking. OpenAI’s co-founder reckonslarge language model learning is approaching a plateau, so perhaps that means this bubble will pop sooner than we think.

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

Best CPU for gamingBest gaming motherboardBest graphics cardBest SSD for gaming

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

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