When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: AMD | SXSW)

Dr. Lisa Su at SXSW Conference holding MI300 GPU

AMD CEO Dr. Lisa Su has once again thrown her name into the hat of AI market hopefuls—not without merit, either, I might add. In AMD’s Q3 2024 earnings call (viaSeeking Alpha), Su said, “In the Data Center alone, we expect the AI accelerator TAM will grow at more than 60% annually to $500 billion in 2028. To put that in context, this is roughly equivalent to annual sales for the entire semiconductor industry in 2023.”

It’s no surprise that companies which stand to benefit from the AI industry doing well are often those who big it up, predicting the most wondrous successes. But, at the same time, it’s difficult not to agree with them. The AI industry, after all, has grown massively over the last few years and had a market size ofalmost $200 billion last year.

There’s certainly debate over whether theAI boom might be a financial bubblethat’s destined to burst, but bubble or not, unless and until itdoesburst, the market’s still there.

So, Su’s not really saying that the AI GPU market will be as big in 2028 as the semiconductor market is today, but the numbers do help get across the sheer scale of the predicted AI GPU boom. It’s also important to remember the obvious: GPUs are made from silicon, so if the AI GPU market increases, so does the semiconductor market.

As for AMD’s role in all this, the company’s AI GPU business has barely been going for a year and isalready as big as its CPU operation, and its share price has more than doubled since mid 2022. In the wider world, GPUs are now all but synonymous with AI, so it’s not surprising that AMD’s GPU business has exploded, even if Nvidia Blackwell ends up taking the lion’s share with AMD’s CDNA 4 picking up the proverbial scraps.

The biggest gaming news, reviews and hardware deals

Still, these areourpeanuts, as PC gamers, so fingers crossed the next generation of gaming GPUs from both AMD and Nvidia put some spark back into the gaming side of the business. I suppose if Su’s AI market predictions are correct, we can at least be hopeful for continual investment into GPU architectures in the form of AI accelerators, and these can trickle down into our gaming GPUs. Hand-me-downs they might be, but powerful ones nonetheless. I’ll take that.

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

Best CPU for gamingBest gaming motherboardBest graphics cardBest SSD for gaming

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

Best CPU for gaming: Top chips from Intel and AMD.Best gaming motherboard: The right boards.Best graphics card: Your perfect pixel-pusher awaits.Best SSD for gaming: Get into the game first.

TOPICSHardware

TOPICS

More about hardwareIf you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo videoIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Latest23 year-old D&D RPG Neverwinter Nights just got a new update thanks to the ‘unpaid software engineers’ of its unkillable communitySee more latest►

More about hardwareIf you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo videoIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Latest23 year-old D&D RPG Neverwinter Nights just got a new update thanks to the ‘unpaid software engineers’ of its unkillable communitySee more latest►

More about hardwareIf you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo videoIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

More about hardware

If you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo videoIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

A robot having its face pulled off

If you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo video

If you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo video

Nvidia RTX 5070 graphics card

Is the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

Is the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

Latest23 year-old D&D RPG Neverwinter Nights just got a new update thanks to the ‘unpaid software engineers’ of its unkillable communitySee more latest►

Latest

23 year-old D&D RPG Neverwinter Nights just got a new update thanks to the ‘unpaid software engineers’ of its unkillable community

Aribeth de Tylmarande in Neverwinter Nights.

23 year-old D&D RPG Neverwinter Nights just got a new update thanks to the ‘unpaid software engineers’ of its unkillable community

23 year-old D&D RPG Neverwinter Nights just got a new update thanks to the ‘unpaid software engineers’ of its unkillable community

See more latest►

Most PopularSquare Enix launches new anti-harassment policy to protect its employees and partners from abusive fansThe Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcementsPath of Exile 2 numberlord spends 16 straight days killing rare monsters to prove that a stat that makes loot better makes better lootPalestinian developer raises more than $200,000 to make Dreams on a Pillow, a game about the horrors of the 1948 NakbaPiranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’Marvel Rivals’ latest update quietly killed the game’s burgeoning mod sceneSorry everyone, Minecraft 2 is cancelled, and it might be our faultTeam Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40KIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anythingIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 off

Most PopularSquare Enix launches new anti-harassment policy to protect its employees and partners from abusive fansThe Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcementsPath of Exile 2 numberlord spends 16 straight days killing rare monsters to prove that a stat that makes loot better makes better lootPalestinian developer raises more than $200,000 to make Dreams on a Pillow, a game about the horrors of the 1948 NakbaPiranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’Marvel Rivals’ latest update quietly killed the game’s burgeoning mod sceneSorry everyone, Minecraft 2 is cancelled, and it might be our faultTeam Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40KIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anythingIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 off

Most PopularSquare Enix launches new anti-harassment policy to protect its employees and partners from abusive fansThe Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcementsPath of Exile 2 numberlord spends 16 straight days killing rare monsters to prove that a stat that makes loot better makes better lootPalestinian developer raises more than $200,000 to make Dreams on a Pillow, a game about the horrors of the 1948 NakbaPiranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’Marvel Rivals’ latest update quietly killed the game’s burgeoning mod sceneSorry everyone, Minecraft 2 is cancelled, and it might be our faultTeam Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40KIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anythingIf you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 off

Most Popular

Square Enix launches new anti-harassment policy to protect its employees and partners from abusive fans

The Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcements

Path of Exile 2 numberlord spends 16 straight days killing rare monsters to prove that a stat that makes loot better makes better loot

Palestinian developer raises more than $200,000 to make Dreams on a Pillow, a game about the horrors of the 1948 Nakba

Piranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’

Marvel Rivals' latest update quietly killed the game’s burgeoning mod scene

Sorry everyone, Minecraft 2 is cancelled, and it might be our fault

Team Fortress 2 just had the single biggest trade in its history, with ‘the absolute best hat you can get’ going for around $40K

Is the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

Elden Ring: Nightreign is getting a closed network test, and I’m totally not fuming because PC players aren’t invited to the party, or anything

If you’re a content creator and gamer looking for a CPU upgrade, this Ryzen 9 9900X deal will get you $90 off

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS

1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

A bunch of the best Steam Deck accessories on a blue background.

1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

1

Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

2

Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

3Best mini PCs in 2025: The compact computers I love the most

3Best mini PCs in 2025: The compact computers I love the most

3

Best mini PCs in 2025: The compact computers I love the most

4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

4

Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

5

Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits

Thank Goodness You’re Here review

1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits

1

Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits

2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback

2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback

2

Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback

3WD Black SN850X 8 TB NVMe SSD review

3WD Black SN850X 8 TB NVMe SSD review

3

WD Black SN850X 8 TB NVMe SSD review

4Ikea Utespelare desk review

4Ikea Utespelare desk review

4

Ikea Utespelare desk review

5Asus ROG Harpe Ace Mini wireless mouse review

5Asus ROG Harpe Ace Mini wireless mouse review

5

Asus ROG Harpe Ace Mini wireless mouse review