SoftwareAIAn AI-generated website convinced thousands of people to show up to a fake Halloween parade in Ireland, showing how unprepared we are for AI misinformationWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

SoftwareAIAn AI-generated website convinced thousands of people to show up to a fake Halloween parade in Ireland, showing how unprepared we are for AI misinformationWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: myspirithalloween)

myspirit halloween AI-generated parade website

Dublin. Filled to the brim with gigs, events, and nightlife, I often get a ping of nostalgia just looking at the spire—thanks to my years there spent chasing my degree. However, after looking at the crowds of people caught up waiting for a Halloween parade that would never come, I’m very glad I wasn’t back there this week.

Seemingly coming from anAI-generated website based out of Pakistan, thousands of people in Dublin, Ireland, crowded around O’Connell Street for a parade that would never come. The site claimed to have originated this parade is called “Myspirithalloween” and appears to have stolen that name from Spirit Halloween, the Halloween retailer that focuses specifically on costumes, decorations, and general festivities.

The attachedFacebook pagehas since deleted all its posts and itsPinterestpage hasfake Mr Beast giveawaysbeing used to promote (also) fake events. The original Dublin Halloween parade page also appears to have been deleted from the website, but there are still plenty of otherIrish eventsadvertised on there,some of which appear to actually be real.

The Myspirithalloween website is plastered in ads and there’s tons of AI-generated content on its Pinterest and Facebook, so you could make the argument that this is inventing fake events to get page clicks. However, the presence of real events, and thousands of written words about those events, suggests this could actually simply be an aggregator, using an AI tool to scrap data from the internet, and then letting that tool categorize that information as it sees fit.

Please be advised that contrary to information being circulated online, no Halloween parade is scheduled to take place in Dublin City Centre this evening or tonight.All those gathered on O’Connell Street in expectation of such a parade are asked to disperse safely.Thank you. pic.twitter.com/KmVPFKEZbPOctober 31, 2024

Please be advised that contrary to information being circulated online, no Halloween parade is scheduled to take place in Dublin City Centre this evening or tonight.All those gathered on O’Connell Street in expectation of such a parade are asked to disperse safely.Thank you. pic.twitter.com/KmVPFKEZbPOctober 31, 2024

I couldn’t personally verify if the website really did originate the claims of a Dublin parade but it certainly appears to have spread them, andscreenshots from searchesnear the time of the event show it had some presence in Google.

AI, explained(Image credit: Jakub Porzycki/NurPhoto via Getty Images)What is artificial general intelligence?:We dive into the lingo of AI and what the terms actually mean.

AI, explained

(Image credit: Jakub Porzycki/NurPhoto via Getty Images)What is artificial general intelligence?:We dive into the lingo of AI and what the terms actually mean.

(Image credit: Jakub Porzycki/NurPhoto via Getty Images)

OpenAI logo displayed on a phone screen and ChatGPT website displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on December 5, 2022.

What is artificial general intelligence?:We dive into the lingo of AI and what the terms actually mean.

The fact that someone with access to an AI model could contribute to this widescale a panic is certainly worth concern, and the thousands who wasted their time in a very crowded place must certainly regret hanging around for nothing. Even theGarda Síochána(the Irish police) had to put out a statement about the parade.

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However, it’s important to note the human element of this, and how likely you are not just to fall victim to AI misinformation (be it malicious or not) information spread via seemingly well-intentioned strangers, just waiting for a good night out.

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