HardwareAvengers, assemble—Google, Intel, Microsoft, AMD and more team up to develop an interconnect standard to rival Nvidia’s NVLinkWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

HardwareAvengers, assemble—Google, Intel, Microsoft, AMD and more team up to develop an interconnect standard to rival Nvidia’s NVLinkWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Nvidia)

Images of Nvidia�s Blackwell GPU from GTC.

Nvidia is, at this point, so far ahead in the AI hardware game that competing companies are doing the most unlikely of things—working together to keep up and beat the jolly green giant at its own game.

Google, Intel, Microsoft, Meta, AMD, Hewlett-Packard Enterprise, Cisco and Broadcom have announced the formation of the catchily titled “Ultra Accelerator Link Promoter Group”, with the goal of creating a new interconnect standard for AI accelerator chips.

Nvidia’s proprietaryNVLink interconnect techis used to connect across multiple chips for demanding AI tasks, and it’s mighty fast, particularly when stacked together on the latest AI hardware. Nvidia Blackwell GPUs support up to 18 NVLink 100 GB/s connections for a total bandwidth of 1.8 TB/s per single GPU.

However, because it’s proprietary tech it creates a closed ecosystem. Whichever link standard is used dictates the hardware, and that’s what this new group aims to address.

The first version of the new standard, UALink 1.0, is said to be based on technologies likeAMD’s Infinity Architectureand is expected to improve speed and reduce latency compared to existing methods.

There is a catch, however. Products making use of the new interconnect tech are said to become available in the next two years, giving Nvidia quite a head start.

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And in the meantime, Nvidia’s overall AI hardware dominance shows no signs of waning. Withhuge ordersfor its previous generation H100 GPUs andtens of thousands of its latest Blackwell GPUs already soldbefore the AI chips were evenannounced, any company attempting to disrupt Nvidia’s dominance in the market on any level is going to have to work its little socks off.

Still, those are some seriously big names. While Nvidia is undoubtedly the AI hardware darling of the moment, Google, Microsoft, Intel and AMD are not exactly technology lightweights, and a joint effort to break at least some of Nvidia’s grip on the market is worth paying attention to.

Will Jen-Hsun lose any sleep over it, however? Somehow, I doubt it very much.

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