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The seals of the Federal Housing Finance Association (FHFA) and the Federal Trade Commission (FTC) at the organizations� headquarters in Washington, DC, US, on Monday, May 20, 2024. Earlier this month, the Federal Deposit Insurance Corp., the Office of the Comptroller of the Currency, and the Federal Housing Finance Agency announced that they had taken an initial step toward imposing the long-delayed Dodd-Frank Act rule, which would force banks to claw back some pay from executives taking on too much risk. Photographer: Al Drago/Bloomberg via Getty Images

If you’re the kind of online shopper who regularly uses customer reviews to judge if something is worth buying, then you’ll be pleased to know that the US Federal Trade Commission has got your back thanks to a new set of rules thatban the use of fake reviewsto make a product appear better than it is.

FTC chairLina Khan posted news of the rulescoming into action on X, including the relevant email address for reporting any violations. Given how many online retailers use customer reviews to rate and rank products, these new rules are likely to have far-reaching effects, though it will take a good while to have any noticeable impact.

That’s because the legislation requires customers to report any violations they’ve encountered for the FTC to take action, which in turn requires said customers to be aware of the ruling and how to report the issue. But as more people become aware of all of this, the rules will begin to reach their full potency.

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Your next machine(Image credit: Future)Best gaming PC: The top pre-built machines.Best gaming laptop: Great devices for mobile gaming.

Your next machine

(Image credit: Future)Best gaming PC: The top pre-built machines.Best gaming laptop: Great devices for mobile gaming.

(Image credit: Future)

Gaming PC group shot

Best gaming PC: The top pre-built machines.Best gaming laptop: Great devices for mobile gaming.

The FTC rules ban that too and includes situations where a business purports to show all of its reviews when the reality is that a large majority have actually been suppressed from appearing because they were negative or critical of the company.

That ruling does seem to be the hardest one to enforce, though, because determining whether the reviews shown are all of them or just a small sample isn’t easy to do.

But even so, it’s a step in the right direction and good news for online shoppers. I doubt we’ll ever see the end of fake reviews but at least now there’s a proper mechanism for reporting them to the relevant authorities.

Just remember to keep a cynical mind when seeing any customer review of a product, be it positive or negative, and remember the old adage:

“If it looks too good to be true, then it is!”

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