'Gigabyte is an AI company' now—and the gaming hardware seems to have taken a back seat

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(Image credit: Future)

A screen at Computex 2024 showing a Gigabyte AI assistant

“It’s so easy,” says the presenter, as he demonstrates a complicated sequence of menus, sliders and checkboxes. “Even a novice can easily adjust parameters and optimise model training with just a few clicks.”

Carefully dodging the inferred question, of course, of exactly how many people would really need it. If you’re somebody familiar with the intricacies of building an AI model, I suppose having a user interface that’s something other than damned unintuitive may well be a boon.

(Image credit: Future)

The Gigabyte Unleashed Computex 2024 event, with a speaker showing off AI Top software

People began to chat among themselves. Sniggers were heard. I saw someone get up for sandwiches and coffee, mid-presentation. Twice. A faux pas at most events when someone is speaking, I think it’s fair to say. Here, I empathised.

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My eyelids began to droop. The Taipei jetlag, creeping in.

AI might be the hot new thing, kids. But a GUI to help you build your own that still looks dreadfully complicated and fussy, with the best will in the world, does not make for an exciting reveal.

Be still, my beating heart.

A Gigabyte AI Top Gen 4 SSD

Behind us sat the OLED monitors, rear connector motherboards and case designs, like kids dressed up for the school disco, waiting to be asked to dance. The presentation, however, seemed determined to ignore their existence. Not one mention was made.

Still, it wasn’t all bad. We were shown a clip of an AI TOP tutor, which came in the form of a 3D rendered AI model of a lady who, I was told, can “fulfil all my wishes” thanks to the power of AI. I still don’t know quite what that means, and am more than a little reluctant to find out.

Look, it’s day one of my trip. Sure, I’m tired, and maybe a little grouchier than normal. But my goodness, the mood in the room here turned from anticipatory to disinterested, to downright bored within minutes. Shared looks between us, said it all.

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