It looks like AMD's expecting the RX 9070 XT to rival the RTX 4070 Ti, which is fine if it ends up being the right price

HardwareGraphics CardsIt looks like AMD’s expecting the RX 9070 XT to rival the RTX 4070 Ti, which is fine if it ends up being the right priceWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

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(Image credit: AMD)

AMD Radeon RX 6000 GPU

Previous rumours have suggested that AMD’s new top-end RDNA 4 GPU will deliver RTX 4080-like raster performance. However, according to an official slide detailing the branding scheme for the new cards, it looks like theRTX 4070 Tiis the 40-series card it’s aiming to match.

The RX 9070 XT has been expected to be a mid-range card compared to next-generation offerings from Nvidia, as AMD’s Jack Huynh previously said that the company hasfocused on the mid-range sectorover the high-end for RDNA 4.

(Image credit: AMD)

An AMD slide showing the Radeon rebranding for the RX 9070 XT and RX 9070 in relation to the previous series.

AMD has since explained that it’s changing its GPU model numbers over to the 9000-series, to match its9000-series CPU offerings, and using “the tenths digit to signify its position in the market so it’s clear to end users how our products match up against the competition.”

So, rather than the RX 8800 XT branding that’s beenrumoured for some time, we have the RX 9070 XT instead. With me so far? However, AMD shows the RX 9070 series in line with the RTX 4070 Ti in its branding chart, and if that’s an indication of where AMD sees it sitting in the market (and therefore, equivalent performance) that’d mean it’d be significantly slower than therumoured RTX 4080-like performanceit was said to possess late last year.

So, big deal. Rumours are wrong all the time. And, it must be said that the RTX 4070 Ti is still a very fast card, so a new AMD model delivering similar performance would absolutely be worth looking at.

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But with Nvidia’sRTX 5070expected to likely mirror the pricing of theRTX 4070when it was first released ($599), if AMD manages to undercut or match it, that might make for a pretty sweet deal for plenty of performance on a relatively small budget.

CES 2025(Image credit: Future)Catch up withCES 2025:We’re on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.

CES 2025

(Image credit: Future)Catch up withCES 2025:We’re on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.

(Image credit: Future)

The CES logo on display at the show.

Catch up withCES 2025:We’re on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.

Unless theRTX 5070turns out to be an absolute barnstormer, of course. Or Nvidia does the unthinkable, and actually lowers the price of its cards compared to the previous generation.

Yes, we’ve all had a chuckle. Still, while the 9070 XT looks like it might not be as fast as some of the previous rumours had suggested, there’s always that 45% improved ray tracing performance figure to cling on to. That’s a speculation that may have some weight, given AMD’s claims that the new GPUs have improved ray tracing performance per CU.

Round and round we go again. We’ve had an AMD CES announcement now, and the RX 9000-series cards still remain a bit of a mystery. At this rate, I simply want to get hold of one myself and put it through the PC Gamer torture test. Then we’ll really find out what sort of mettle we’re dealing with.

More about graphics cardsIs the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.It’s time for me to admit that AI-accelerated frame generation might actually be the way of the future and that’s a good thing

More about graphics cards

Is the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.It’s time for me to admit that AI-accelerated frame generation might actually be the way of the future and that’s a good thing

Nvidia RTX 5070 graphics card

Is the new RTX 5070 really as fast as Nvidia’s previous flagship RTX 4090 GPU? Turns out the answer is yes. Kinda.

Nvidia RTX 5090 Founders Edition rendered on a green background.

It’s time for me to admit that AI-accelerated frame generation might actually be the way of the future and that’s a good thing

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