SoftwareOperating SystemsWindowsIt looks like ‘Windows Intelligence’ might subsume ‘Copilot’ branding, giving yet more evidence that we can’t decide how to market AIWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
SoftwareOperating SystemsWindowsIt looks like ‘Windows Intelligence’ might subsume ‘Copilot’ branding, giving yet more evidence that we can’t decide how to market AIWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Microsoft)
It instead looks like we might have to get used to re-brands, new-brands, brands-within-brands, whatever you want to call it, as there’s talk of Copilot being subsumed under the naming “Windows Intelligence”. This comes from X user teroalhonen (viaWindows Central), who shows references to the new naming in the appprivacy.adml file.
That’s not to say that Windows Intelligence would necessarily replace Copilot branding, though. More likely is that Windows Intelligence subsumes Copilot, given the latter won’t constituteallof the AI functionality Windows has to offer. Recall is still on the way, after all, even if it has recently beendelayed even further. This, in the same way that Apple Intelligence covers all kinds of things, from Siri to AI-aided photo editing.
It’s understandable that branding isn’t worked out yet, of course. All these AI integrations are still in their infancy in the grand scheme of things, given we’re only just now seeing mainstream desktops and laptops featuring NPUs capable of being designated an AI PC—in Windows' case, a “Copilot PC”, or, perhaps now a “Windows Intelligence” PC?
I suppose if the “Intelligence” branding comes to fruition and sticks, it might make things easier. You could talk about whether you have an Intelligent computer or not, whether that’s MacOS or Windows. “Is your PC intelligent?” and so on.
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Windows 11 review: What we think of the latest OS.How to install Windows 11: Guide to a secure install.Windows 11 TPM requirement: Strict OS security.
Windows 11 review: What we think of the latest OS.How to install Windows 11: Guide to a secure install.Windows 11 TPM requirement: Strict OS security.
Windows 11 review: What we think of the latest OS.How to install Windows 11: Guide to a secure install.Windows 11 TPM requirement: Strict OS security.
Windows 11 review: What we think of the latest OS.How to install Windows 11: Guide to a secure install.Windows 11 TPM requirement: Strict OS security.
Windows 11 review: What we think of the latest OS.How to install Windows 11: Guide to a secure install.Windows 11 TPM requirement: Strict OS security.
Windows 11 review: What we think of the latest OS.How to install Windows 11: Guide to a secure install.Windows 11 TPM requirement: Strict OS security.
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