HardwareLunar Lake’s speedy onboard memory is a one-off, Intel’s AI GPU is a flop and other news from CEO Pat Gelsinger’s latest chinwag with investorsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
HardwareLunar Lake’s speedy onboard memory is a one-off, Intel’s AI GPU is a flop and other news from CEO Pat Gelsinger’s latest chinwag with investorsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Intel)
We reported just the other day thatAMD’s AI GPU business has gone from zilch to about the same as its combined CPUs sales in less than a year. Well, the news from Intel isn’t quite so good. It looks like the Gaudi 3 AI chip is a flop.
Speaking to the usual throng of implausibly-well remunerated bean counters onthe latest earnings call with investors and analysts, CEO Pat Gelsinger said that Intel will not now meet its modest target of selling $500 million worth of Gaudi 3 GPUs in 2024.
Gelsinger also revealed that Intel’s use of fully integrated memory for the impressiveLunar Lake laptop chipwill very much be a one off.
“It really is a one-off with Lunar Lake,” Gelsinger said of the chip’s on-package memory. “That will not be the case with Panther Lake, Nova Lake and its successors as well. We’ll build it in a more traditional way with memory off-package and the CPU, GPU, NPU and I/O capabilities in the package. But volume memory will be off-package in the road map going forward.”
Lunar Lake’s integrated memory is great for latency and efficiency, but seems like it’s just too expensive for Intel.(Image credit: Intel)
Gelsinger implied the main reason for that is cost. Intel makes worse margins building memory into CPUs than it does without. Gelsinger likewise let slip something that we’d suspected for a while. Lunar Lake wasn’t really meant to be a major mobile model line and the full successor toMeteor Lake.
“Lunar Lake was initially designed to be a niche product that we wanted to achieve highest performance and great battery life capability, and then AI PC occurred. And with AI PC, it went from being a niche product to a pretty high-volume product,” Gelsinger said.
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Best gaming PC: The top pre-built machines.Best gaming laptop: Great devices for mobile gaming.
But notably, there was nary a mention ofIntel’s Battlemage gaming graphics. Supposedly the follow up to Intel’s initial Arc gaming GPUs, Battlemage is something Intel has mentioned frequently and definitely exists. We had originally expected it earlier this year. But with Gelsinger studiously overlooking it again, it seems very unlikely that new graphics cards based on Battlemage technology will appear this year.
That’s a pity, because it means Battlemage will have to take the fight to Nvidia’s next-genRTX 50 GPUsandAMD’s RDNA 4, both of which are also expected early next year, rather than existing GPU generations. That’s only going to make things tougher for Intel.
Indeed, instead of any mention of gaming graphics, Gelsinger doubled down on Intel’s x86 CPUs. “We continue to focus on our core x86 franchise and the ecosystems we have developed over 40-plus years of investing, he said, adding that, “we are taking steps to supercharge and further unlock the value of our x86 franchise.”
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