When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: NetEase)

The game plan is gobble gobble. One of Marvel Rivals' most lovable heroes is a support named Jeff the Land Shark, an apparent fixture of the West Coast Avengers who, in Rivals, spends his days spitting healing waters at his friends and lobbing the occasional water bullet at a baddie. On paper he’s the closest thing Rivals has to a pacifist—a Mercy analog for Overwatch fans—but it turns out his ultimate is packing some serious multi-kill potential that’s only now being realized.
“Jeff’s Sacrifice,” reads a post from Reddit userEndergirlQueen, who last night shared one of the first documented Jeff the Shark team wipes. Jeff’s ultimate is the affectionately named It’s Jeff!: an AoE crowd control move that gobbles up all players (enemies and allies) in a 10-meter radius and temporarily traps them in Jeff’s belly.
The default use of It’s Jeff! (the exclamation is important) is to momentarily take troublesome pieces off the board—occupants of Jeff’s innards just have to wait around and take chip damage during the ride. But some players, eager to get the most out of Jeff’s gut prison, are setting self-preservation aside and hurling him off the nearest cliff, killing himself and 5-6 enemies in the process.
This is objectively the funniest way to get a kill in a videogame. The “I’m going down and you’re coming with me” maneuver has existed in every era of multiplayer gaming—climbing in the driver seat of an enemy warthog and gunning for a cliff in Halo, getting stuck with a semtex and running toward its thrower in Call of Duty, dive-bombing a doomed jet in Battlefield—but I reckon the Jeff “giga gulp” is closest in form to Donkey Kong’s grab in Super Smash Brothers. When you find yourself sharing controllers with people who don’t know how to wiggle out of his grasp, it’s really easy to press Z to hoist Link over Donkey Kong’s head and jump off the nearest ledge.
If you’re really good, you can even toss enemies off the map without dying yourself, which some Marvel Rival players are finding is also possible with Jeff:
I mean, that’s just beautiful. It might be the case that there’s a way to wriggle out of Jeff’s intestines and I (as well as everyone in these matches) just don’t know it yet, but it’s also possible that Jeff is simply a fish to fear when a ledge is near.
I hope NetEase doesn’t change this one. It’s probably frustrating as hell to be successfully capturing a contested point one second and be inside a shark the next, but I’d say it’s about as balanced as anything else I’ve seen in Marvel Rivals so far. If you gotta die, at least you’re dying nestled next to your friends in a warm (wet) belly.
The biggest gaming news, reviews and hardware deals
More about third person shooter’I created it, let me move on': Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous ‘C9’ slang, watches in horror as the term moves onto Marvel RivalsMarvel Rivals patch has way more nerfs and buffs than we thought: A whopping 24 heroes are changing this weekLatestFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsSee more latest►
More about third person shooter’I created it, let me move on': Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous ‘C9’ slang, watches in horror as the term moves onto Marvel RivalsMarvel Rivals patch has way more nerfs and buffs than we thought: A whopping 24 heroes are changing this weekLatestFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsSee more latest►
More about third person shooter’I created it, let me move on': Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous ‘C9’ slang, watches in horror as the term moves onto Marvel RivalsMarvel Rivals patch has way more nerfs and buffs than we thought: A whopping 24 heroes are changing this week
More about third person shooter
‘I created it, let me move on’: Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous ‘C9’ slang, watches in horror as the term moves onto Marvel RivalsMarvel Rivals patch has way more nerfs and buffs than we thought: A whopping 24 heroes are changing this week
‘I created it, let me move on’: Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous ‘C9’ slang, watches in horror as the term moves onto Marvel Rivals
‘I created it, let me move on’: Ex-Cloud 9 player, the Overwatch team whose blunder inspired the infamous ‘C9’ slang, watches in horror as the term moves onto Marvel Rivals
Marvel Rivals patch has way more nerfs and buffs than we thought: A whopping 24 heroes are changing this week
Marvel Rivals patch has way more nerfs and buffs than we thought: A whopping 24 heroes are changing this week
LatestFinal Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their altsSee more latest►
Latest
Final Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their alts
Final Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their alts
Final Fantasy 14 communities panic as it turns out change to blacklisting, meant to help reduce stalking, also lets players use mods to track their alts
See more latest►
Most PopularAsus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forwardToday’s Wordle answer for Friday, January 10We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funnyDeus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriouslyLike a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hopeThe most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era ChicagoPath of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanicsAlan Emrich, the game designer and writer who coined the term ‘4X,’ has diedTrack down a missing person in this ‘Geoguessr-inspired detective game’ set on an alien planet
Most PopularAsus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forwardToday’s Wordle answer for Friday, January 10We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funnyDeus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriouslyLike a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hopeThe most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era ChicagoPath of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanicsAlan Emrich, the game designer and writer who coined the term ‘4X,’ has diedTrack down a missing person in this ‘Geoguessr-inspired detective game’ set on an alien planet
Most PopularAsus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forwardToday’s Wordle answer for Friday, January 10We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funnyDeus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriouslyLike a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hopeThe most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era ChicagoPath of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanicsAlan Emrich, the game designer and writer who coined the term ‘4X,’ has diedTrack down a missing person in this ‘Geoguessr-inspired detective game’ set on an alien planet
Most Popular
Asus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forward
Today’s Wordle answer for Friday, January 10
We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funny
Deus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’
It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriously
Like a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hope
The most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’
If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era Chicago
Path of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanics
Alan Emrich, the game designer and writer who coined the term ‘4X,’ has died
Track down a missing person in this ‘Geoguessr-inspired detective game’ set on an alien planet
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review
HARDWARE BUYING GUIDESLATEST GAME REVIEWS
1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
1
Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop
2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop
2
Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop
3Best mini PCs in 2025: The compact computers I love the most
3Best mini PCs in 2025: The compact computers I love the most
3
Best mini PCs in 2025: The compact computers I love the most
4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands
4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands
4
Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands
5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested
5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested
5
Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested
1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits
1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits
1
Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits
2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback
2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback
2
Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback
3WD Black SN850X 8 TB NVMe SSD review
3WD Black SN850X 8 TB NVMe SSD review
3
WD Black SN850X 8 TB NVMe SSD review
4Ikea Utespelare desk review
4Ikea Utespelare desk review
4
Ikea Utespelare desk review
5Asus ROG Harpe Ace Mini wireless mouse review
5Asus ROG Harpe Ace Mini wireless mouse review
5
Asus ROG Harpe Ace Mini wireless mouse review