HardwareVR HardwareMore than half of Fortune 100 companies have bought Vision Pro units according to Apple. So it’s sold at least 50 thenWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
HardwareVR HardwareMore than half of Fortune 100 companies have bought Vision Pro units according to Apple. So it’s sold at least 50 thenWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
The Apple Vision Pro mixed reality headset has had something of a rough ride since its release. While the engineering involved is impressive, the $3,499 price tag in combination with someearly adopter woesseems to have taken some of the shine off of a device that Apple CEO Tim Cook described as"the beginning of a new era for computing".
Apple’s most recent earnings callmakes slim mention of the headset, instead focussing on overall revenue, a fair bit of AI and machine-learning doublespeak, and sales of iPads, Macbooks and iPhones. However, we did glean a little tidbit of information from Tim Cook’s introductory remarks, as he revealed that “more than half of the Fortune 100 companies have already bought Apple Vision Pro units, and are exploring innovative ways to use it to do things that weren’t possible before”, before moving on to other topics.
The reveal that some of the world’s top-performing companies bought at least one of the new headsets isn’t surprising, given that a substantial number of them are tech industry or tech industry-adjacent businesses that likely wanted a look for themselves at Apple’s latest doohickey.
After all, given Apple’s position as thetop-performing technology company in the 2023 list, any big release in a new segment of the market was likely worth a punt, particularly as Apple went big on the sales pitch, calling the Vision Pro “a revolutionary spatial computer that seamlessly blends digital content with the physical world while allowing users to stay present and connected to others”.
While some companies may have decided to pick up a few for testing, when it comes to Vision Pro sales overall, things don’t look entirely rosy. Recent reports have suggested thatApple had slashed production volumes in halfbefore the headset even went on sale outside of US markets, which suggests that US demand was much lower than expected.
Virtual reality(Image credit: Valve)Best VR headset: which kit should you choose?Best graphics card: you need serious GPU power for VRBest gaming laptop: don’t get tied to your desktop in VR
Virtual reality
(Image credit: Valve)Best VR headset: which kit should you choose?Best graphics card: you need serious GPU power for VRBest gaming laptop: don’t get tied to your desktop in VR
(Image credit: Valve)
Best VR headset: which kit should you choose?Best graphics card: you need serious GPU power for VRBest gaming laptop: don’t get tied to your desktop in VR
While the astronomical price tag is likely to be a limiting factor as to how many people can afford one, it’s not like the Vision Pro garnered entirely positive reviews. Many pointed out theweight and bulky nature of the device, while others experienced inconsistent feature implementation andfeelings of isolation.
While any “revolutionary” new product release is likely to have some teething issues, Apple’s seeming reluctance to discuss sales revenue regarding the Vision Pro is telling. It doesn’t seem like it’s been a home run so far for sales of the VR/AR headset even if some companies bought in on a few units, although time will tell if this ends up being a slow early adoption issue, or potentially the newUSB “Hockey Puck Mouse"of unloved Apple devices.
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If you’re trying to convince me your ‘companionship’ robot is ‘lifelike’, maybe don’t rip her face off in the demo video
Square Enix launches new anti-harassment policy to protect its employees and partners from abusive fans
The Sims begins its 25th anniversary celebration next week with a Behind The Sims episode of news and announcements
Path of Exile 2 numberlord spends 16 straight days killing rare monsters to prove that a stat that makes loot better makes better loot
Palestinian developer raises more than $200,000 to make Dreams on a Pillow, a game about the horrors of the 1948 Nakba
Piranha Games will lay off employees after Mechwarrior 5: Clans ‘performed below projections’
Marvel Rivals’ latest update quietly killed the game’s burgeoning mod scene
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