GamesFightingMultiversusMultiVersus fans weren’t hallucinating—the phantom Belgian McDonalds stickers were for a real promotion, which (possibly) confirms a mystery 24th characterWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesFightingMultiversusMultiVersus fans weren’t hallucinating—the phantom Belgian McDonalds stickers were for a real promotion, which (possibly) confirms a mystery 24th characterWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Warner Bros. Games)
Last month, the MultiVersus rumour mill span itself into a frenzy over some stickers plastered in Belgian McDonalds, which appeared early—like some kind of hallucination you experience when you’re severely dehydrated, only the water in this case is a platform fighter most people had a good time with that randomlyshut down for months.
As I mentioned back then, the fan community has been… coping. Back in December, I pointed out that there was aJosh Hutcherson fancamto ‘blow my whistle’ headlining the game’s subreddit with over 500 upvotes. Normal!
Well, turns out that the promotion is, in fact, real (thanks,TheGamer). If you go over to the McDonalds Belgium website, there’s anhonest-to-god promotionconspicuously missing a “find out more” button. Clicking the “more information” button on the front page just leads to that link, so this is all we really have to go on:
“MultiVersus is a mighty fantasy game in which Warner Bros heroes join forces and then battle each other in pairs. Collect* all 24 iconic characters, create the most powerful duo, and get ready for the MultiVersus battle of the century.” AsMultiversusie on Twitterpoints out, MultiVersus only had 23 characters. Though it could also be an error—or, Tom & Jerry (who count as one fighter in the game) are considered two characters for the promotion.
Bizarrely, there’s not a whisper of this (at the time of writing) on the game’saccount, nor the devPlayer1stGames' feed. The McDonald Belgium’s official account only has a solitarypostfrom May of last year, which is just a weekend promotion that apparently ran after a Belgian MP accidentally referred to consulting firm McKinsey & Company as “Emsie Kensie”. I feel like I’m trapped in the world’s crappiest ARG.
Fortunately, the game’s ravenous fans have been on the case.AusilMVon Twitter has been collecting tins and photos from a variety of sources:
(Image credit: @AusilMV on Twitter/X.)
(Image credit: @ChocoGlacer on Twitter/X.)
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This whole thing (much like the game suddenly vanishing) is complete looney tunes. No tie-in with a release date, no peep from official channels: just a fully-sanctioned McDonalds ad campaign only available in specific countries. Still, it’s confirmation that people weren’t just imagining things back in December: and that MultiVersus hasn’t been forgotten about. Probably.
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‘If you’re a billion dollar company advertising your game, ask permission!': Charlie the Unicorn creator chews out Warner Bros after MultiVersus ad uses his work without approval
‘If you’re a billion dollar company advertising your game, ask permission!': Charlie the Unicorn creator chews out Warner Bros after MultiVersus ad uses his work without approval
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