Not even Riot wants to try competing with Fortnite on user-generated content: 'I'm not gonna go pick that fight with Epic'

GamesMOBALeague of LegendsNot even Riot wants to try competing with Fortnite on user-generated content: ‘I’m not gonna go pick that fight with Epic’When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

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(Image credit: Riot Games)

Riot has tried its hand at a lot of things to bring its already massively-popular MOBALeague of Legendsto a wider audience, fromspinoff gamestoanimated seriesand even some high-profilemusical crossovers. But one area it’s not interested in venturing into, for the core game at least, is the realm of user-generated content: UGC has been a massive boon for some games, but Riot doesn’t see it as a good fit for League.

Riot’s head of League Studio Andrei van Roon said in a recent Q&A session that while the studio might be interested in pursuing UGC in other projects, League of Legends itself isn’t really built for that sort of thing.

“We feel a lot of what we’ve built on League, where we have strengths, what players are looking for, for us are are less about sort of building a UGC platform and more about building particular types of experience using these characters in a competitive or semi-competitive setting—playing to the strengths of MOBA, that action-strategy mix,” van Roon said.

“I think if I look at what Riot’s strengths are and our competitive advantages, I’m not gonna go pick that fight with Epic,” Liu said. “Maybe Andre, my boss, would tell me we should but I think it’s a technology platform play and not one that we’re likely to win.”

One thing Riot has in mind to help broaden its audience is ensuring it’s as easy as possible to be aware of, and move between, its games. In late 2023, for instance, the studio added aLegends of Runeterrabutton to the League of Legends client, which van Roon said “felt like a good way—especially because we know that the MOBA and the strategy audiences overlap a lot—to serve both the existing League players who might want to play LoR and the LoR community looking for more players to come in.”

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It won’t be a universal thing—van Roon said2XKO, Riot’s upcoming fighting game, “may not have that same sort of degree of audience overlap”—but the overarching goal is to “make sure we’ve got that really easy ecosystem flow going on.”

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