Gaming Industry’Now it is war': Elon Musk and Twitter accuse an advertising alliance, which includes EA and Twitch, of conspiring against the platform and breaking US antitrust lawWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Gaming Industry’Now it is war': Elon Musk and Twitter accuse an advertising alliance, which includes EA and Twitch, of conspiring against the platform and breaking US antitrust lawWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Getty Images)
In an attempt to salvage the fortunes of Twitter, the company that continues to be Elon Musk’s worst spontaneous purchase has sued an advertising alliance, the World Federation of Advertisers, as well as specific companies like Mars and Unilever, over a conspiracy to give the platform the cold shoulder.
Yaccarino used the video to announce the lawsuit against the WFA, GARM and four “key members” (CVS Health, Mars, Orsted and Unilever). The rest of the video paints the lawsuit as defending Twitter’s users, including the audacious claim that this alleged conspiracy “puts your global town square, the one place you can express yourself freely and openly, at long term risk”.
A Message to X Users pic.twitter.com/6bZOYPhWVaAugust 6, 2024
A Message to X Users pic.twitter.com/6bZOYPhWVaAugust 6, 2024
After Musk took over Twitter, he opened the floodgates and destroyed its moderation teams, turning the platform into a safe space for bigots and conspiracy theorists. In 2023, aMedia Matters reportrevealed that Twitter had been running ads for the likes of Apple next to “pro-Nazi content”. Following this, a long list of companies temporarily halted advertising on Twitter, including Sony, Warner Bros andUbisoft. Twitter then filed a lawsuit against Media Matters, which will go to trial in April 2025.
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The GARM initiative (a full list of its members can be found on itswebsite) describes its role as “the forum for the creation of solutions that will improve online safety for both consumers and advertisers” and says that its goal is to create an ecosystem that will “lead to the removal of harmful content from advertiser-supported social media”.
Musk’scommenton the lawsuit was a bit briefer, presumably because he’s busy with the task of creatingsuperhuman gamers. “We tried peace for 2 years,” he said, “now it is war”.
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Lords of the Fallen studio embraces fear of the DEI boogeyman, says it will not include ‘any social or political agendas’ in its games
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