GamesPlayStation co-CEO spits out a bizarre prediction about the future of AI and gaming—one I pray never happensWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesPlayStation co-CEO spits out a bizarre prediction about the future of AI and gaming—one I pray never happensWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Sony)

While AI has been shown to be very good at plagiarism, there’s a wild gulf between stealing voices or mangling art and actually making a functioning, competently designed game with any innovative qualities, but that won’t stop ‘ideas guys’ or executives from pushing a future where publishers are able to cut out the creatives.
Speaking with theBBCfor the PlayStation’s 30th anniversary, Hulst’s prediction attempts to placate both sides—the people extremely worried about AI’s impact on creative industries, and the folks selling the dream of an AI future—but it sounds just as hard to swallow as the predictions from executives who’ve been fully AI-pilled.
“I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content,” he told the Beeb.
It’s wonky, performs terribly, and while it serves as an interesting and at times genuinely impressive tech demo, it once again showcases AI’s inability to actually create anything new. “Imagine what AI experiences could look like if everyone had the power to create them,” AI company Decart teased, right after it just showed the world a worse version of Minecraft.
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But none of this is to say that AI does not have the potential to provide a lot of value to games. Hulst follows his prediction up with a more reasonable thought: “Striking the right balance between leveraging AI and preserving the human touch will be crucial.” The critical part is the choice of the word “leveraging”.
There’s obviously a place for AI in game development—a lot of bottlenecks and graft that could be lessened, freeing up developers to invest more time in polish and spending less time crunching. A tool that assists rather than taking over. But there’s a vast difference between that and “AI-driven innovative experiences”.
The simple fact that plenty of influential people are pushing for it means that we will likely start to see AI-created games cropping up from major publishers eventually, but the prediction that there will be any demand for it, or that these games will actually be able to innovate rather than simply plagiarising, seems incredibly premature.
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