GamesAdventurePromise Mascot Agency is a game where you can entice a big, sobbing tofu guy with employee benefits, and I think that’s beautifulWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

GamesAdventurePromise Mascot Agency is a game where you can entice a big, sobbing tofu guy with employee benefits, and I think that’s beautifulWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

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Yesterday, Paradise Killer developer Kaizen Game Works released a nine-minute gameplay deep dive video for its next game, Promise Mascot Agency. It’s a gameplay overview that gets both more inscrutable and more compelling with each passing minute, and for a surreal management game following in the footsteps ofParadise Killer’s metaphysical murder mystery, I’d hope for nothing less.

As disgraced Yakuza lieutenant Michizane “Michi” Sugawara, players will embark on what the video calls “a journey into the underworld of Japan, with a twist,” which is a hell of a way to describe being exiled to a cursed town to manage the crime family’s last business after losing its fortunes in a mysterious betrayal. That business happens to be a failing mascot agency, in a world where mascots are “living creatures that were born from the earth at the dawn of time,” according to Kaizen.

Mascot agency management seems to involve a lot of flying through the air in a rocket-propelled, winged Kei truck. Like I said: inscrutable. But watching Michi drive around town to recruit mascots like a fish with its torso filleted open or a perpetually-weeping tofu block, I’m content to leave scrutability at the door.

Unfortunately, mascots will sometimes encounter “incidents” that disrupt their job duties, risking the agency’s profits and reputation. During a job, our sobbing tofu friend mentioned above was unfortunate enough to cross paths with a normal-sized door, “the bane of every mascot’s existence,” and got stuck. Luckily, Michi can enlist the aid of “Mascot Support Heroes,” townsfolk who can give mascots “the power they need to overcome challenges.” In the video, this took the form of a card battle, where befriended characters were played to deal damage to the door and release the wedged mascot.

“Townsfolk” might conjure the image of like, a normal guy for you, so let me correct that: Townfolk in this case might mean a railway employee with an accompanying cat wearing a matching uniform, or “Captain Signs,” a local hero covered in traffic signs who sells items.

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Overall, the vibe here lands somewhere between Yakuza and Deadly Premonition—a statement I hope will serve as an activation phrase for at least a dozen weirdos. I have fully no idea howPromise Mascot Agencywill fit all these pieces together, but I’m thrilled to find out when it releases in 2025.

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