HardwareGaming LaptopsSee ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro MaxWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
HardwareGaming LaptopsSee ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro MaxWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Dell)
Dell’s branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It’s just announced a branding change that simplifies its core PC product tiers into three main categories—Dell, Dell Pro, and Dell Pro Max.
Above that sits the Dell Pro line, “designed for professional-grade productivity”, and right at the tippy top is Dell Pro Max, featuring machines designed for maximum performance. But if you’re wondering what happened toAlienware, have no fear—it still sits to the side of Dell’s regular lineup of machines, as it’s a subsidiary brand with enviable name recognition in the PC gaming hardware space.
The new branding will apply to laptops, consumer PCs, displays, accessories and services, in the hope that it will stop buyer’s eyes from crossing when it comes to deciding which tier to buy.
Speaking of laptops, Dell’s been keen (like every other manufacturer) to tout its AI PC credentials, with laptops featuringIntel Core Ultra Series 2processors alongside offerings from AMD and Qualcomm.
The new Dell Plus lineup of 14 to 16-inch laptops will be available from February starting at $999, while Dell Pro 13, 14, and 16-inch models featuring Lunar Lake processor options start rolling out from today. Dell Pro Max laptops look like they’ll take a little longer to arrive, as their release date is still to be confirmed.
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(Image credit: Future)Catch up withCES 2025:We’re on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.
(Image credit: Future)
Catch up withCES 2025:We’re on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.
Still, if you can’t beat ‘em, join ‘em. Apple may be many things, but its relatively straightforward branding system does make it easier to tell at a glance which product tier you’re looking at without translating a bunch of codenames, model designations, and bizarre word salad.
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