Square Enix to 'aggressively pursue' a new multiplatform business strategy 'designed to win over PC users'

GamesRPGFinal FantasyFinal Fantasy 16Square Enix to ‘aggressively pursue’ a new multiplatform business strategy ‘designed to win over PC users’When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

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(Image credit: Square Enix)

Final Fantasy 16 concept art Clive

Final Fantasy developer Square Enix has announced a new business plan in which it states its intent to “aggressively pursue a multiplatform strategy that includes Nintendo platforms, PlayStation, Xbox, and PCs”, possibly heralding an end to the publisher’s historic prioritization of Sony platforms.

With its new plan, Square Enix says it wants to “build an environment where more customers can enjoy our titles”, which essentially means it wants to release its games across more platforms quicker. In particular, Square Enix intends to “pursue initiatives designed to win over PC users, which represent a growth market.” One wonders whether Square Enix has been watching Sony’s own push toward PC with interest, particularly the concurrent launch of Helldivers 2 on the service, which saw Sony reap huge reward despitedoing its utmost to spurnthe Helldivers 2 community on PC.

Another intriguing point is the type of game Square Enix wants to make. The plan emphasizes a general “shift from quantity to quality”, but within that is a commitment to “be bold in attempting to create new IPs, prioritizing novel forms of excitement.” As an aside, I do love it when business folk attempt to describe human feelings like enjoyment. Another pearl of corpspeak in the presentation is the phrase “delivering contents filled with ensured fun”.

Nonetheless, this intention of focussing on new projects is fascinating to hear from a big publisher, given how overwhelmingly most companies of this ilk currently prioritize sequels and licenses. It makes one wonder how much confidence Square Enix has in its big franchises like Final Fantasy, especially given the rumours that the current PS5 exclusive Final Fantasy VII: Rebirth did not sell as well as the publisher hoped.

You can read the full planhere, if you’re so inclined. In this context, it’ll be interesting to see how Final Fantasy 16 performs when it launches on PC, which is due to happen fairly imminently. Last we heard, Square Enix was working on ademoof the PC version so its devs could better gauge the recommended system requirements of the port, which director Yoshi-P suggested would be pretty hefty.

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