HardwareStorageSSD prices will continue to rise thanks to high demand and ‘supply chain challenges’ WD saysWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

HardwareStorageSSD prices will continue to rise thanks to high demand and ‘supply chain challenges’ WD saysWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Future)

A photo of the Samsung PMA1a SSD in the MSI Vector 17 HX gaming laptop

Anyone doing a bit of SSD shopping recently will likely have noticed that the deals have not been as bountiful as they once were, and prices seem to be on the rise. According to a newly-discovered letter from Western Digital to its partners, price rises for its entire flash and hard drive portfolio are set to continue to increase, due to higher than expected demand and supply chain “challenges”.

What we’ve got here then, it seems, is some good old fashioned supply and demand economics in action. While production is low, and demand is high, much moolah is destined to be made.

What does this mean for the end consumer? Well, while SSD and HDD prices are currently on the rise, it looks like Western Digital is predicting that, in the short term at least, there’s not likely to be a let up in the rising costs for the end consumer anytime soon.

Peak Storage(Image credit: Future)Best SSD for gaming: The best speedy storage today.Best NVMe SSD: Compact M.2 drives.Best external hard drives: Huge capacities for less.Best external SSDs: Plug-in storage upgrades.

Peak Storage

(Image credit: Future)Best SSD for gaming: The best speedy storage today.Best NVMe SSD: Compact M.2 drives.Best external hard drives: Huge capacities for less.Best external SSDs: Plug-in storage upgrades.

(Image credit: Future)

SATA, NVMe M.2, and PCIe SSDs on blue background

Best SSD for gaming: The best speedy storage today.Best NVMe SSD: Compact M.2 drives.Best external hard drives: Huge capacities for less.Best external SSDs: Plug-in storage upgrades.

As to how long this current situation is sustainable for, that’s anyone’s guess as things currently stand. The CEO of Phison, K.S. Pua, haswarned of the reduced demand these higher prices may eventually bring, with the potential for bankruptcies among suppliers if the current situation remains, especially if a global economic downturn were to force the industry’s hand.

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However, it looks like we’re all in for a rough ride when it comes to storage pricing for the foreseeable future. Those of you whostocked up on storage last yearplayed the game very well, but for those of us looking to buy in the near future, for now, it looks like we’re going to have to open our wallets ever wider.

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