SoftwarePlatformsSurprise! Steam’s Lunar New Year Sale is backWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
SoftwarePlatformsSurprise! Steam’s Lunar New Year Sale is backWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Valve)
Just in case your massive backlog of games isn’t quite massive enough, Steam’s2024 Lunar New Year Saleis here to help you bulk it up a little bit more.
You might recall that in 2022, Valve announced that it wasreplacing its annual Lunar New Year Salewith a Spring Sale, giving it a big annual sale for each of the four seasons. But then in 2023 it surprised us all with aChinese New Year Sale, and now it’s 2024 and—surprise again!—the Lunar New Year event is back in business.
(Image credit: Valve)
Valve didn’t say why it’s brought the Lunar New Year Sale back just a couple years after pulling the plug on it, but I’d wager it has something to do with the explosive growth of Steam in China. TheSteam Hardware and Software Surveyindicates that Simplified Chinese is one of the dominant languages used on the storefront (and has been for some time), and while those results aren’t scientifically precise—inOctober 2023, for instance, Simplified Chinese was the language of choice of nearly 46% of Steam users, while English accounted for just 26.4%, and that seems like the kind of variance that raises questions about methodology—there’s no doubt that people whose primary language is Chinese make up a huge portion of Steam’s user base.
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Steam’s 2024 Lunar New Year Sale is live now and runs until February 15. The bigSteam SpringSale will follow in just over a month, on March 14.
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