GamesFightingTekken 8Tekken 8 is thirst trapping its big baddie to sell some designer sunnies and suddenly $500 seems like a fair dealWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesFightingTekken 8Tekken 8 is thirst trapping its big baddie to sell some designer sunnies and suddenly $500 seems like a fair dealWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Bandai Namco / Gentle Monster)
Bandai Namco seems to be slapping Tekken 8 on just aboutanythingright now. There’s the jean jacket, the skateboard deck, the horrifically ugly $250 Nike Airs, the Uniqlo t-shirts, the PUBG collaboration, the DJ Max collaboration (which is actually pretty good) and now… designer sunglasses.
My favourite thing about all this, however, is the marketing that’s come along with it. There are some real-life models sporting the sunnies in a couple of advertisements, of course. But Bandai has also pushed out a couple of rather thirst trappy animations of Kazuya wearing the sunglasses and doing super manly things likecrushing whiskey glasseswhile lightning flashes and heavy metal rips in the background. All while his shirt is wide open, of course. Another short animation shows Kazuya takingsome hilariously fuckboy-esque photographsof himself—shirtless once again—in the mirror before switching to his devil form… and taking more fuckboy snaps.
GENTLE MONSTER × TEKKEN 8 INFERNO launching on September 28th 11am(KST).The special TEKKEN Pop-up will be held in Seoul, Tokyo, Shanghai, and Beijing.Get notified at https://t.co/B46HHpvB8C⠀#gentlemonster #tekken#gentlemonsterxtekken#tekken8 pic.twitter.com/qz876DvUYySeptember 26, 2024
GENTLE MONSTER × TEKKEN 8 INFERNO launching on September 28th 11am(KST).The special TEKKEN Pop-up will be held in Seoul, Tokyo, Shanghai, and Beijing.Get notified at https://t.co/B46HHpvB8C⠀#gentlemonster #tekken#gentlemonsterxtekken#tekken8 pic.twitter.com/qz876DvUYySeptember 26, 2024
There’s something very funny to me about taking one of the main baddies of the game and parading him around shirtless like a sexy supermodel. I suppose it does fit into his personality somewhat—I feel like gaudy sunglasses are the natural progression from being a total sneakerhead, a thing that Kazuya canonically is.
I won’t be getting my hands on them in real life, but the collaboration also sees the sunglasses making their way into the game as a free customisation item from October 1. At least this way I get to save $500 and whack them on my main Claudio Serafino instead, who is undeniably far cooler than I could ever hope to be.
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