GamesRPGBaldur’s GateBaldur’s Gate 3The mastermind behind Baldur’s Gate 3’s popular TikTok account spills his secrets: The sooner you can ‘make a character look like Shrek and kick somebody off a cliff’ unsupervised, ‘the better’When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

GamesRPGBaldur’s GateBaldur’s Gate 3The mastermind behind Baldur’s Gate 3’s popular TikTok account spills his secrets: The sooner you can ‘make a character look like Shrek and kick somebody off a cliff’ unsupervised, ‘the better’When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Larian Studios)

A goblin from Baldur�s Gate 3 is about to meet his imminent doom, thanks to the adventurer Shrek, who is looming over his shoulder.

There’s a lot that goes behind steering a ship as big as Larian Studios, the indie behind Baldur’s Gate 3 (with ateam size that goes toe-to-toe with AAA-studios) including running social media accounts on various platforms—such as the bizarre, cryptic,potentially-about-to-be-banned-in-the-USlandscape of TikTok.

Mercifully, Larian has a dedicated guy for that, who has generated asolid 274,000+ followersfor the studio on the site. “I actually just live in Oxford and create everything from, uh, my living room,” says Ben Maltz-Jones from a podium at GDC, giving a talk on managing social media accounts which properly convey Larian Studio’s cryptic vibes.

The talk itself is long, detailed, and—bless everyone involved—very much interesting only if social media management is your actual career, but it is notable how ad-hoc the process of cooking up short and memorable clips for the masses is. Jones describes a bizarre start for the studio’s presence on TikTok that was mostly just throwing spaghetti at a wall.

“I was able to show stuff to my manager directly, which was really helpful,” Jones says. However, “the feedback [I received] was often ‘I have no idea what I’m looking at, but it seems funny, so post it.'”

According to Jones, clawing views from the algorithm is more about social sharpness than technical quality—and when your team trusts you to get a touch unhinged, your job gets a lot easier: “The sooner you can learn to capture things yourself, and not have to explain to somebody why it’s important to make a character look like Shrek and kick somebody off a cliff, the better.”

Yeah, I can’t imagine trying to explain that one in a pitch meeting, either. Most of Jones’ experimentation was similarly off-the-wall, which seems very fitting, considering Larian’s CEO Swen Vincke likes to show up to awards shows in asuit of armour. Jones recalls an anecdote from when he was trying out some voiced TikToks: “I recorded most of them with airpod headphones, a jury-rigged setup with a cable, attached to my phone, attached to a professional microphone—again, in the bathroom.”

The biggest gaming news, reviews and hardware deals

More about baldurs gate2024 was still the year of Baldur’s Gate 3: Why we’re all still playing Larian’s once-in-a-decade RPG 16 months laterThe voice of Shadowheart, Jennifer English, would love to return to the role after Baldur’s Gate 3—as long as Hasbro doesn’t mess it up and ‘make her into a cartoon’LatestI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at baySee more latest►

More about baldurs gate2024 was still the year of Baldur’s Gate 3: Why we’re all still playing Larian’s once-in-a-decade RPG 16 months laterThe voice of Shadowheart, Jennifer English, would love to return to the role after Baldur’s Gate 3—as long as Hasbro doesn’t mess it up and ‘make her into a cartoon’LatestI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at baySee more latest►

More about baldurs gate2024 was still the year of Baldur’s Gate 3: Why we’re all still playing Larian’s once-in-a-decade RPG 16 months laterThe voice of Shadowheart, Jennifer English, would love to return to the role after Baldur’s Gate 3—as long as Hasbro doesn’t mess it up and ‘make her into a cartoon’

More about baldurs gate

2024 was still the year of Baldur’s Gate 3: Why we’re all still playing Larian’s once-in-a-decade RPG 16 months laterThe voice of Shadowheart, Jennifer English, would love to return to the role after Baldur’s Gate 3—as long as Hasbro doesn’t mess it up and ‘make her into a cartoon’

Baldur’s Gate 3

2024 was still the year of Baldur’s Gate 3: Why we’re all still playing Larian’s once-in-a-decade RPG 16 months later

2024 was still the year of Baldur’s Gate 3: Why we’re all still playing Larian’s once-in-a-decade RPG 16 months later

Baldur’s Gate 3 romance - Shadowheart raising a cup with the player

The voice of Shadowheart, Jennifer English, would love to return to the role after Baldur’s Gate 3—as long as Hasbro doesn’t mess it up and ‘make her into a cartoon’

The voice of Shadowheart, Jennifer English, would love to return to the role after Baldur’s Gate 3—as long as Hasbro doesn’t mess it up and ‘make her into a cartoon’

LatestI tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at baySee more latest►

Latest

I tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bay

Nitro Concepts CES 2025 booth with a sim racing rig that offered wind simulation from twin fans near the wheelbase.

I tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bay

I tried a sim racing rig that generates ‘wind’ at CES 2025 and it’s claimed to help keep VR nausea at bay

See more latest►

Most PopularAll Zenless Zone Zero 1.5 livestream codesAsus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forwardToday’s Wordle answer for Friday, January 10We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funnyDeus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriouslyLike a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hopeThe most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era ChicagoPath of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanicsAlan Emrich, the game designer and writer who coined the term ‘4X,’ has died

Most PopularAll Zenless Zone Zero 1.5 livestream codesAsus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forwardToday’s Wordle answer for Friday, January 10We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funnyDeus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriouslyLike a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hopeThe most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era ChicagoPath of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanicsAlan Emrich, the game designer and writer who coined the term ‘4X,’ has died

Most PopularAll Zenless Zone Zero 1.5 livestream codesAsus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forwardToday’s Wordle answer for Friday, January 10We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funnyDeus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriouslyLike a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hopeThe most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era ChicagoPath of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanicsAlan Emrich, the game designer and writer who coined the term ‘4X,’ has died

Most Popular

All Zenless Zone Zero 1.5 livestream codes

Asus reveals three new Slash Travel Bags for carting around your ROG Ally—however, none of them are particularly fashion forward

Today’s Wordle answer for Friday, January 10

We may not have a roadmap or balance patch just yet, but at least Path of Exile 2’s bugfix patch notes are funny

Deus Ex: Mankind Divided writer didn’t like the ending either: ‘Nothing is resolved’

It seems like Square’s finally consistently taking the PC ports of Final Fantasy seriously

Like a Dragon: Pirate Yakuza in Hawaii looks more like a zany RGG take on Black Flag than I dared hope

The most important tool in Remedy’s new co-op FPS is the shower: ‘Saving water is essential’

If you missed it over the holidays, this noir Half-Life 2 mod turns you into a hardboiled detective in Prohibition-era Chicago

Path of Exile 2 players are calling foul on Elon Musk’s high-level hardcore character after he streams his struggles with core game mechanics

Alan Emrich, the game designer and writer who coined the term ‘4X,’ has died

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop3Best mini PCs in 2025: The compact computers I love the most4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback3WD Black SN850X 8 TB NVMe SSD review4Ikea Utespelare desk review5Asus ROG Harpe Ace Mini wireless mouse review

HARDWARE BUYING GUIDESLATEST GAME REVIEWS

1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

A bunch of the best Steam Deck accessories on a blue background.

1Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

1

Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads

2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

2Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

2

Best graphics card for laptops: the mobile GPUs I’d want in my next gaming laptop

3Best mini PCs in 2025: The compact computers I love the most

3Best mini PCs in 2025: The compact computers I love the most

3

Best mini PCs in 2025: The compact computers I love the most

4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

4Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

4

Best 14-inch gaming laptop: The top compact gaming laptops I’ve held in these hands

5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

5Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

5

Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I’ve tested

1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits

Thank Goodness You’re Here review

1Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits

1

Thank Goodness You’re Here! review: An anarchic treasure trove of jokes and skits

2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback

2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback

2

Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review—like juggling chainsaws on horseback

3WD Black SN850X 8 TB NVMe SSD review

3WD Black SN850X 8 TB NVMe SSD review

3

WD Black SN850X 8 TB NVMe SSD review

4Ikea Utespelare desk review

4Ikea Utespelare desk review

4

Ikea Utespelare desk review

5Asus ROG Harpe Ace Mini wireless mouse review

5Asus ROG Harpe Ace Mini wireless mouse review

5

Asus ROG Harpe Ace Mini wireless mouse review