GamesFPSBorderlands 4The new Borderlands 4 trailer that Randy Pitchford wasn’t supposed to tell everyone about is going to debut at The Game Awards this weekWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesFPSBorderlands 4The new Borderlands 4 trailer that Randy Pitchford wasn’t supposed to tell everyone about is going to debut at The Game Awards this weekWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Gearbox Software)
Recent updatesDecember 9, 2024: Randy Pitchfordposted on X(again) on Monday to confirm that the trailer he wasn’t supposed to talk about will include gameplay and will debut at The Game Awards on Thursday, December 12.
Recent updatesDecember 9, 2024: Randy Pitchfordposted on X(again) on Monday to confirm that the trailer he wasn’t supposed to talk about will include gameplay and will debut at The Game Awards on Thursday, December 12.
Recent updates
December 9, 2024: Randy Pitchfordposted on X(again) on Monday to confirm that the trailer he wasn’t supposed to talk about will include gameplay and will debut at The Game Awards on Thursday, December 12.
Pitchford has a bit of a habit of being… let’s call itimpassioned. There was the catastrophic Borderlands movie, which heposted through, and he has overall just has a habit of blurting out things he maybe shouldn’t be. Like when he vaguely tweeted about Borderlands 4’spotentially-seamless loading screen, before disintegrating into a pile of old robes like Obi-Wan Kenobi, or, uh, just straight-up announced thatBorderlands 4 was in full production swing to IGN back in July.
Now there’s a new entry among the things Pitchford ‘just tweeted out’. A new Borderlands 4 trailer is in the works, hopefully one that’ll show us some gameplay.Posting to X, Pitchford writes: “Cooking up a new Borderlands 4 trailer and it’s badass af. Latest render is knocking me out. I’m not supposed to talk about it yet, but idgaf. I’M FREAKING OUT, yo.”
“I CAN’T WAIT TO RELEASE THIS F’ING TRAILER!” helater added, also confirming to one fan who askedif he was"trying to edge" them, “yes.” You heard it here first, Borderlands fans, Randy Pitchford is edging you.
In aseparate thread, Pitchford also reveals that the last frame of theteaser traileris also the first frame of the trailer-trailer, adding “yes, I’m a troll and a tease. Deal with it.” To which Gearbox’s social, pulling its hair out,yelps"SPOILERS", while theBorderlands accountcries: “RANDY?!”
I mean, look. There’s every chance this is just some chemically-concocted marketing strategy brewed in a lab. I am, after all, writing about it on our website. At the same time, Pitchford—as you might surmise from following one of the many links above—has a recorded history of running his mouth with these sorts of things. Really, if anything’s to be lauded, it’s the energy redirection of whoever’s running these socials, as they run with the bag instead of cracking open a bottle of whiskey.
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Still, Pitchford being active on social media does have its upsides, when he’s not getting into slapfights with people on X andcomparing Gearbox to the Beatles. Recently, a terminally-ill Borderlands fan was able to beflown out to see an early buildbecause of it, so—there’s an argument to be made that being able to go and start an argument with the CEO of a major games company whenever you want is, uhm, helpful. Anyway, my thoughts go to Gearbox’s marketing department, may they make it through the next few weeks with normal blood pressure levels.
TOPICSGearbox Software
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