Gaming Industry’We love you. We miss you. We hate money': Ultrakill and Gloomwood publisher New Blood Interactive turns a billboard into a grave marker for fallen studios including Tango Gameworks and Arkane AustinWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Gaming Industry’We love you. We miss you. We hate money': Ultrakill and Gloomwood publisher New Blood Interactive turns a billboard into a grave marker for fallen studios including Tango Gameworks and Arkane AustinWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
It’s been a rough couple of years for the games industry—and even laying it out like that feels like an understatement. Back in February, the number of layoffs and studio closures were already numerous enough to fit into ahorrifying chart, and things haven’t exactly slowed down since.
One of the more high-profile recent shocks came from Microsoft, whichshut down studiosArkane Austin—developers of Prey and Dishonoured—as well as Tango Gameworks, the studio behind surprise hit Hi-Fi Rush.
It was an especially messed-up situation because, as plenty of developers noted in the aftermath: A studio probably shouldn’t sink after a single flop like Redfall, but even if theydomake an excellent game, thatstill won’t save themfrom the margin-fuelled manoeuvres of executives who can’t seem to put astraight answer togetherthat justifies putting hundreds out of work.
“We love you. We miss you. We hate money.”An electronic billboard from New Blood Interactive in downtown LA mourns the closure of Arkane Austin, Tango Gameworks, Roll7, Sony’s London Studio, Volition and more “Gone but not forgotten” pic.twitter.com/1zCeD4KEEwJune 7, 2024
“We love you. We miss you. We hate money.”An electronic billboard from New Blood Interactive in downtown LA mourns the closure of Arkane Austin, Tango Gameworks, Roll7, Sony’s London Studio, Volition and more “Gone but not forgotten” pic.twitter.com/1zCeD4KEEwJune 7, 2024
“Gone but not forgotten,” reads the billboard, which appears to be posted outside theMarriott LA. Out of curiosity, I went ahead and looked to see if this puts it within passing distance of the Summer Games Fest happening later today—it’s a half-hour drive away from the YouTube Theater, so while it’s possible an SGF-goer might drive past it before attending the event, Google Maps is telling me there are closer hotels.
The billboard lays out the start and end-dates of several studios. Where possible, I’ll also go ahead and link to our coverage of their closures if you’d like to find out more:
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I don’t think that subtracts from the clear and heartfelt sentimentality of the billboard in any way, rather, it shows that this is a philosophy the publisher is genuinely committed to. One of the founders of New Blood Interactive, Dave Oshry, also took toTwitterto redouble the gesture of support: “I’m always trying to find new and creative ways to waste money. Miss y’all. Hope you land on your feet soon.”
(Image credit: @DaveOshry on Twitter/X.)
Gloomwood developer Dillon Rogersadded: “We can’t get you your old jobs back, but we can at least help to make sure your work isn’t forgotten. Much love from us at New Blood.”
It’s a very sweet and simple gesture of solidarity—more than anything, the arrangement of dates there shows just how much in the way oflegacyis being lost right now. These studios aren’t teeny-tiny experimental startups that fumbled the bag (not that it’d make an unceremonious dismissal any better). Many of them, Arkane Austin especially, have created games that have earned rightful places in the PC Gaming canon.
But hey—dry your eyes. To borrow the phrasing of cartoonist Tom Toro, at least for a beautiful moment in time we created a lot ofvalue for shareholders, and isn’t that worth, uh, something?
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