Gaming IndustryYouTube’s been experimenting with ads that play while your video is pausedWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Gaming IndustryYouTube’s been experimenting with ads that play while your video is pausedWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Thomas Trutschel/Photothek via Getty Images)
Google Chief business officer Philipp Schindler said on the call that “In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content.” Schindler also noted that such ads “are commanding premium pricing from advertisers.”
This program wasfirst rolled out last Spring, and to date, the new pause ads have only been trialed on YouTube’s TV app. Ad sales are YouTube’s primary source of income, similar to parent company Google, so its efforts todetect and thwart adblockerswhile experimenting with new, more invasive forms of advertising make sense from a business perspective.
Whatever the cause of the load time issue, it led me to throw in the towel and start paying for YouTube. I’m not proud of it, but at least in the coming dark future I’ll never be faced with unskippable ads for quirkily-marketed electric trimmers or some kind of soap that’s just “for the fellas” whenever I pause a 45-minute video essay about Divine Divinity or whatever.
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2Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island review
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